Building flywheels, not funnels.

Anti-playbook marketing and brand strategy that creates compounding growth.

Recent partners:

Graza, Jones Road Beauty, Google, Target, Haven’s Kitchen

Previously:

→ Founding head of content, Derris

→ Founding content editor, Madewell 

→ Editor, Allure, ELLE, Town & Country

What I do:

Brand strategy

Omni-channel marketing strategy

Partnerships

DTC, wholesale, and retail marketing

Gen Z Board of Directors insights

Select Clients

 

Select Clients

 

Core Beliefs

Listen to your users. What you want to say isn’t always what is heard.

Kindness is free.

Weird works.

A rising tide raises all boats. Give away your knowledge happily.

Routine leaves room for chaos.

Super-serving a small group is better than satisfying a large one.

People remember the experience, not what you cooked.

If you want to be interesting and smart, read everything.