ITS HERE! 2025 ANNUAL PLANNER OUT NOW ⋆

ITS HERE! 2025 ANNUAL PLANNER OUT NOW ⋆

Building flywheels, not funnels.


Anti-playbook marketing and brand strategy that creates compounding growth and turns customers into raving fans.

Recent partners: Google, NPR, Graza, Jones Road Beauty, Shopify, Target, Estée Lauder

Previously:

→ Founding head of content, Derris

→ Founding content editor, Madewell 

→ Editor, Allure, ELLE, Town & Country

What I do:

  • Expert talks
  • Multi-day or single-day sprints to upgrade your mental software
  • Growth strategy with a retention approach
  • Omnichannel marketing strategy
  • DTC, wholesale, and retail marketing
  • AI implementation
  • Partnerships, community, experience
  • Gen Z Board of Directors insights

SELECT CLIENTS

Guiding principles:

  • You win or you learn. 
  • Weird works.
  • Kindness is free. 
  • Confidence comes from doing.
  • If you want to be interesting and smart, read everything.
  • Listen to your customers. What you say isn’t always what is heard.