AI FOR NORMAL PEOPLE ⋆ CLASSES OPEN ⋆

→ First head of community, Shopify

→ Founding head of content, Derris

→ Founding content editor, Madewell

→ Editor, Allure, ELLE, Town & Country

Prompting --> collaborating (prompting is dead)

Stop focusing on your skills. Start caring for your system.
(And on that note, skills aren’t agents. A scheduled task or workflow is not an agent. And on that note: influencers ≠ automatically trustworthy)

Compute is (basically) free. Giving context and direction, collaborating and pushing, is your job now.

Never, ever make the first draft. Put the pressure on your AI to study its context and come back to you with something. No. Blank. Page.

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Context >>>>> (almost) everything.
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You “learn AI” by building with it. Any good teaching is guided hands-on work, not talking at you.
We don’t say “ I want to learn the internet.” In a year, we won’t be saying “I want to learn AI.”

Agentic AI is not magic. It's designed to iterate, not to be a perfect ATM machine

And - with love - if "AI isn't working," it's our fault 😊

SELECT CLIENTS

If you want to be interesting and smart, read everything.

Listen to your customers. What you say isn’t always what is heard.

AI FOR NORMAL PEOPLE ⋆ CLASSES OPEN ⋆ AI FOR NORMAL PEOPLE ⋆ CLASSES OPEN ⋆