Building growth ▤ programs from the ground up through content ▤ and community ▤.
Portrait by Lorem Ipum
I built the content division at Derris, launched editorial content at Madewell, and worked at Allure, ELLE, and Town & Country.
Now, I help companies translate their vision and values into high-growth programs: influencer, community, partnerships, and omnichannel marketing. I have ten thousand side projects going at a time.
I covered Gen Z and online culture for New York Magazine. I gave this Tiktok presentation in Vegas in 2019.
I talked about Gen Z and the future of affiliate marketing on 2PM’s Polymathic podcast.
I’m the co-chair of WNYC’s community board.
My apartment renovation (yes, a rental…) got written about in Domino.
Select Clients
Core Beliefs
Listen to your users. What you want to say isn’t always what is heard.
Kindness is free.
Weird works.
A rising tide raises all boats. Give away your knowledge happily.
Routine leaves room for chaos.
Super-serving a small group is better than satisfying a large one.
People remember the experience, not what you cooked.
If you want to be interesting and smart, read everything.