https://www.grace-clarke.com/brandworka daily 0.75 2021-07-07 https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625595390208-MI5J4D4US4E5BYZO08DD/Derris.png Brand Work - Derris For me: First comms job, agency job, and client services job. For Derris: the first non-PR hire. Built the content division at the brand-building and PR firm. If there was a “job that changed everything,” this was it. What I did: Evangelized for a new way of thinking. It was as much about internal education as it was about supporting clients. For a rebrand for a cannabis holding company, handled positioning, brand voice, and every word of copy. Published a book on empathy for a B2B gifting company that became an annual report. Led email marketing and social content for a kid’s organic brand. Big learnings: Everything is marketing. Learn to scale the non-scalable. Client services needs a makeover. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625595660279-WD23O1DL9X4GWQD0B417/Screen+Shot+2021-05-22+at+9.14.10+PM.png Brand Work - Madewell I joined as the first-ever dedicated content hire to develop storytelling. I started by launching the blog and Instagram. I finished having integrated community and UGC, written ad copy, produced shoots, etc etc etc. What I did: Concepted and wrote all social content (and won Bloglovin’s Best Blog Award) Integrated UGC and put community - real people - at the center of storytelling. Created editorial franchises still used years later Big learnings: Leverage customer data. Seek it out proactively every. single. day. Connect non-ROI initiatives to the bottom line Repetition matters as new customers meet you https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625596082660-G2YOFFYUZDU6FGR6EXF2/Kikoff-logo-rainbow-02.png Brand Work - Kikoff The GGV-backed finance app for Gen Z needed an editorial strategy and richer, regular dialogue with their community. I pitched (and launched) a Gen Z Board of Directors to make sure we were always engaged with the people we were serving. Big learnings: DM random people on Tiktok and ask if they wouldn’t mind talking with you. Then mentor them. Approach content like an engineer or product person. Do not plan so far ahead. Perks, proactive surprises, and rewards for no reason go a long way. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625599584974-NBUC1HW6375PWN35LXSD/MHC-21.jpg Brand Work - Kenneth Cole Helped Kenneth build a mental health coalition that brought together 8 massive non-profits, then launched a campaign. Pentagram brought it all to life. Collaboration, not competition. What I did: Strategy and partner and celeb casting for the new organization Partnered with Pentagram on the “square peg, round hole” (read the case study) 2 big learnings: Big companies will share the spotlight Admit your blindspots. Outcomes: FastCo covered the launch day Got first 10k Instagram followers in one month https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625599672765-HPB01TNNHFIPG79F5AVB/In_Common_With_Dome_Table_Lamp_DO-100004_1024x1024.jpg Brand Work - In Common With Supported the hands-down coolest design studio through a website overhaul and brand refresh. What I did: Rewrote every word on the new website, designed by creative director Ben Wagner of Lido Studio. Built email flows for onboarding, triggered, and CS communication. Big learnings: Weird product descriptions do more for you. And for customers. If you have to choose, be clear, not clever https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625600345146-HUDIHU69MFOKJ9OZI1L3/CM1.jpg Brand Work - Minted Presented the first-ever “Gen Z and online culture” talk at the artist platform’s annual retreat in Vegas. What I did: Spent hours with highschool and college kids on FaceTime, DM, in person Gave my hour-long talk (read my deck here) to 200 people Big learnings: Spend time on things others dismiss as a toy. Your lunch-and-learn can become a client deliverable. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625600580369-80SRS0CZ3NK1PO5Z2YIX/Screen+Shot+2020-05-20+at+12.21.53+PM.png Brand Work - Roxanne Assoulin Wacky content initiatives and media relations for a beloved niche jewlery company. What I did: Developed a contest for people to design their own bracelets coloring book Produced the brand’s first pop-up DIY event in The Hamptons Managed interviews in Vogue, Fashionista, PopSugar, Bustle Cast real people to market the launch of the men’s collection 3 big learnings: Launch when it’s ready, not when it’s perfect. Let customers design their own products. Deliver work ahead of schedule. https://www.grace-clarke.com/services daily 0.75 2022-06-16 https://www.grace-clarke.com/homea daily 0.75 2021-07-07 https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625588504167-D6V72YOJ4X10VJPPNAI0/Grace_Clarke-157.jpg Home (Option A) - Make it stand out Portrait by Lorem Ipum https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625592421857-J8WQYVBZKHBSG16273PY/Madewell.png Home (Option A) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625592454250-DL7DAAYWS8OF8F5MBR3N/2PM.png Home (Option A) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625592435995-QDVXJNCH9CYBJYMAP08B/Allure.png Home (Option A) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625592490244-WJ99J6PMXFFZI2949MLW/SoulCycle.png Home (Option A) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625592510565-BFI4DCNMFRZYFQLDRT6N/Coveteur.png Home (Option A) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625592470101-G6TAYBL1FEH8D8XI219Z/NewYorkMagazine.png Home (Option A) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.grace-clarke.com/styles daily 0.75 2021-02-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg Styles - It all begins with an idea. It all begins with an idea. It all begins with an idea. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. https://www.grace-clarke.com/clientwork-1 daily 0.75 2021-02-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847766023-TYF5QZ96XIXRZPA4EGWZ/image-asset.jpeg Side Projects - WNYC Tktk Whatever it is, the way you tell your story online can make all the difference. Whatever it is, the way you tell your story online can make all the difference. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847766023-TYF5QZ96XIXRZPA4EGWZ/image-asset.jpeg Side Projects - WNYC Tktk Whatever it is, the way you tell your story online can make all the difference. Whatever it is, the way you tell your story online can make all the difference. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847766023-TYF5QZ96XIXRZPA4EGWZ/image-asset.jpeg Side Projects - WNYC Tktk Whatever it is, the way you tell your story online can make all the difference. Whatever it is, the way you tell your story online can make all the difference. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. Maecenas faucibus mollis: Interdum. Lorem ipsum dolor sit amet. Fusce dapibus, tellus ac cursus commodo. Fermentum massa justo sit amet risus. https://www.grace-clarke.com/home daily 1.0 2025-01-05 https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/a0f52c68-cf4d-4ac4-8ce4-325ecfd3f42e/Logo%2B-%2Bwork%2B-%2BGraza.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/b3c2cac2-a128-499a-85dc-b06cb567d1ae/Logo+-+Estee+Lauder+Companies.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/8e9fb6ac-570f-47db-adee-047f19149b98/Logo%2B-%2Bwork%2B-%2BMadewell.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/3c3c8ae5-bc17-454d-9c59-f8ac86ab69ee/Logo%2B-%2Bwork%2B-%2BGoogle.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/f6c057ab-66ff-4665-991a-82522b46fb3b/Logo%2B-%2Bwork%2B-%2BLoftie.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/036db108-ce47-415a-8e15-2157fd0261b7/Logo%2B-%2Bwork%2B-%2BJones%2BRoad%2BBeauty.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/7b73f7aa-ff6e-48ed-ad49-93208bd53e9d/Logo%2B-%2Bwork%2B-%2BTarget.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/6ba51a21-0a22-47a8-914d-02802460cd19/Logo%2B-%2Bwork%2B-%2BCurology.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/addca12f-d63f-425e-b7b4-dfdb126ffab3/klaviyo+logo.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/ab71939e-1a81-448e-9872-72434857a528/Logo%2B-%2Bwork%2B-%2BIn%2BCommon%2BWith.png Home https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625589620530-PEN0QPKOEJPOG3B8MW16/Grace_Clarke-170.jpg https://www.grace-clarke.com/brandworkb daily 0.75 2021-07-07 https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625595390208-MI5J4D4US4E5BYZO08DD/Derris.png Brand Work (Option B) - Derris For me: First comms job, agency job, and client services job. For Derris: the first non-PR hire. Built the content division at the brand-building and PR firm. If there was a “job that changed everything,” this was it. What I did: Evangelized for a new way of thinking. It was as much about internal education as it was about supporting clients. For a rebrand for a cannabis holding company, handled positioning, brand voice, and every word of copy. Published a book on empathy for a B2B gifting company that became an annual report. Led email marketing and social content for a kid’s organic brand. Big learnings: Everything is marketing. Learn to scale the non-scalable. Client services needs a makeover. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625595660279-WD23O1DL9X4GWQD0B417/Screen+Shot+2021-05-22+at+9.14.10+PM.png Brand Work (Option B) - Madewell I joined as the first-ever dedicated content hire to develop storytelling. I started by launching the blog and Instagram. I finished having integrated community and UGC, written ad copy, produced shoots, etc etc etc. What I did: Concepted and wrote all social content (and won Bloglovin’s Best Blog Award) Integrated UGC and put community - real people - at the center of storytelling. Created editorial franchises still used years later Big learnings: Leverage customer data. Seek it out proactively every. single. day. Connect non-ROI initiatives to the bottom line Repetition matters as new customers meet you https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625596082660-G2YOFFYUZDU6FGR6EXF2/Kikoff-logo-rainbow-02.png Brand Work (Option B) - Kikoff The GGV-backed finance app for Gen Z needed an editorial strategy and richer, regular dialogue with their community. I pitched (and launched) a Gen Z Board of Directors to make sure we were always engaged with the people we were serving. Big learnings: DM random people on Tiktok and ask if they wouldn’t mind talking with you. Then mentor them. Approach content like an engineer or product person. Do not plan so far ahead. Perks, proactive surprises, and rewards for no reason go a long way. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625599584974-NBUC1HW6375PWN35LXSD/MHC-21.jpg Brand Work (Option B) - Kenneth Cole Helped Kenneth build a mental health coalition that brought together 8 massive non-profits, then launched a campaign. Pentagram brought it all to life. Collaboration, not competition. What I did: Strategy and partner and celeb casting for the new organization Partnered with Pentagram on the “square peg, round hole” (read the case study) 2 big learnings: Big companies will share the spotlight Admit your blindspots. Outcomes: FastCo covered the launch day Got first 10k Instagram followers in one month https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625599672765-HPB01TNNHFIPG79F5AVB/In_Common_With_Dome_Table_Lamp_DO-100004_1024x1024.jpg Brand Work (Option B) - In Common With Supported the hands-down coolest design studio through a website overhaul and brand refresh. What I did: Rewrote every word on the new website, designed by creative director Ben Wagner of Lido Studio. Built email flows for onboarding, triggered, and CS communication. Big learnings: Weird product descriptions do more for you. And for customers. If you have to choose, be clear, not clever https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625600345146-HUDIHU69MFOKJ9OZI1L3/CM1.jpg Brand Work (Option B) - Minted Presented the first-ever “Gen Z and online culture” talk at the artist platform’s annual retreat in Vegas. What I did: Spent hours with highschool and college kids on FaceTime, DM, in person Gave my hour-long talk (read my deck here) to 200 people Big learnings: Spend time on things others dismiss as a toy. Your lunch-and-learn can become a client deliverable. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1625600580369-80SRS0CZ3NK1PO5Z2YIX/Screen+Shot+2020-05-20+at+12.21.53+PM.png Brand Work (Option B) - Roxanne Assoulin Wacky content initiatives and media relations for a beloved niche jewlery company. What I did: Developed a contest for people to design their own bracelets coloring book Produced the brand’s first pop-up DIY event in The Hamptons Managed interviews in Vogue, Fashionista, PopSugar, Bustle Cast real people to market the launch of the men’s collection 3 big learnings: Launch when it’s ready, not when it’s perfect. Let customers design their own products. Deliver work ahead of schedule. https://www.grace-clarke.com/contact daily 0.75 2023-07-25 https://www.grace-clarke.com/consultinga daily 0.75 2021-07-07 https://www.grace-clarke.com/temporary-home-12132021 daily 0.75 2022-06-16 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847767761-J2M1HI20BXRQ9XCR0HUD/Large+JPG-Aro+Ha_0387.jpg Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641242834890-X8JVQQSXPAB047E82JI6/image-asset.jpeg Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237818204-VPK3MCHHBDIX6XM20MEZ/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237823271-PPAY0UL3H210E5X8P9NH/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237826608-CEXFSARN0PJ2JPTXYSOJ/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237832482-XYP07Z6HBCZNZ9074FB6/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237839797-817AIZ11NPCIM0AEAYOO/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237844057-WB17WFSQ7807YDTZH4UI/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237849269-EAED020NTU5YJG0SLJZ9/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237852855-61IHHVM7P1ZAM91MJPXW/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237856874-5JNSMRCKIEN5X9X896NZ/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237873182-8Z37A85K1G3GKBB84Y95/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641237878876-EMRZZ7UMFA8RX45PS9RR/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641238011672-I42BBDW5J6PLXK86H61V/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641241421672-0KUHN799HXZTW4C1VZYK/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641241424812-YY461Z36LQB8XZCMUC2H/Allure.png Temporary Home (12/13/2021) https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641241427872-AMCDTO0SWSL6DM1M8F8X/Allure.png Temporary Home (12/13/2021) https://www.grace-clarke.com/work daily 0.75 2022-05-16 https://www.grace-clarke.com/sideprojects daily 0.75 2022-01-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809486-VU4HSDGA1YGVW2UCUG6S/image-asset.jpeg Side Projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809223-3CH44NO1Z15P57C565GD/image-asset.jpeg Side Projects https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/80d5506d-7584-47a3-8fb1-cb2f7834b46c/image-asset.jpeg Side Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/80d5506d-7584-47a3-8fb1-cb2f7834b46c/image-asset.jpeg Side Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/80d5506d-7584-47a3-8fb1-cb2f7834b46c/image-asset.jpeg Side Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641242834890-X8JVQQSXPAB047E82JI6/image-asset.jpeg Side Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6021724219e17174820ef239/1641242834890-X8JVQQSXPAB047E82JI6/image-asset.jpeg Side Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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